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Target account research

Target account research built around who you sell to

Hawk provides buyer-specific B2B event intelligence and target account research. The deliverable helps your team decide which companies to pursue, why they fit, and which business functions to approach.

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What you receive

Account priority

Which organizations appear to deserve attention first, and which should wait or be excluded.

Fit reasoning

Why the account matches your buyer profile, using evidence you can evaluate.

Relevant function

Which business function appears most connected to the problem you solve. This is not a named-contact promise.

Event relevance

The company's publicly documented relationship to the event where available. That is not individual attendance or buying intent.

Source evidence

Supporting sources, research dates, and provenance where applicable.

Uncertainty notes

What remains unknown, what should be verified, and why an attractive name may not fit.

A compact annotated example

The same public excerpt appears on the example page. Illustrative example. Fictional companies; not verified research.

Your target-account map

A report-style preview, not a live software platform

Illustrative only

Example buyer profile Insurance
Claims workflow provider seeking relevant insurance accounts.

Example carrier A

Illustrative fit: a commercial-lines insurer with a relevant claims workflow.

PriorityHigh fit

FunctionClaims operations

Example administrator B

Illustrative fit: a third-party administrator serving the requested segment.

PriorityReview

FunctionOperations leadership

Example vendor C

Illustrative exclusion: a solution provider rather than a target customer.

PriorityDeprioritize

FunctionNot applicable

Illustrative companies and assessments. Actual scope, sources, and contact coverage must be separately agreed. This public excerpt is not a personalized 10-account sample.

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What Hawk needs from you

Useful research starts with a defined target, not a generic industry label.

What your company sells
What an ideal customer looks like
Who should be excluded
Which event or commercial ecosystem, if any, is in scope

Research and review

Hawk uses publicly available information and properly licensed sources where appropriate. Recommendations are reviewed against your stated buyer profile. Observation and interpretation are kept separate. Contact enrichment is a different function from account research and is not assumed.

Hawk does not claim every account is manually verified in every field. Material uncertainty is recorded rather than hidden behind a score.

Who this service is for now

Insurance technology and B2B software

Companies selling into insurers, related technology buyers, and adjacent professional services.

Implementation and consulting

Firms that need a focused event or market pursuit map rather than a raw exhibitor list.

Revenue leaders

Sales, partnerships, growth, and field marketing teams allocating scarce meeting time.

Account research is not contact enrichment

Generic company data answers who exists. Buyer-specific prioritization answers who matters to this offer. Named business contacts belong to Custom B2B Lead Lists when that coverage is agreed. Function recommendations on this page are not guaranteed named contacts, verified emails, or meetings. See Custom B2B Lead Lists.

Commercial next steps

Founding custom event intelligence pilots currently start at $750 on the ITC Vegas 2026 campaign. That starting point is campaign-specific. Do not treat it as a universal all-markets package. Scope is agreed before paid expansion.

Request research built around your buyer

Tell Hawk who you want to reach. The team will review fit and reply about the next step.

Request a Sample Map