See what a useful market map looks like

This excerpt shows how Hawk separates buyer requirements, account priority, fit reasoning, recommended function, and unknowns. It is readable without an email gate.

Illustrative example. Fictional companies; not verified research. No source citations, contact records, or verification badges are attached because the companies are fictional.

Buyer requirements used in this example

A claims workflow provider wants commercial-lines insurers and related administrators, not other software vendors.

Your target-account map

A report-style preview, not a live software platform

Illustrative only

Example buyer profile Insurance
Claims workflow provider seeking relevant insurance accounts.

Example carrier A

Illustrative fit: a commercial-lines insurer with a relevant claims workflow.

PriorityHigh fit

FunctionClaims operations

Example administrator B

Illustrative fit: a third-party administrator serving the requested segment.

PriorityReview

FunctionOperations leadership

Example vendor C

Illustrative exclusion: a solution provider rather than a target customer.

PriorityDeprioritize

FunctionNot applicable

Illustrative companies and assessments. Actual scope, sources, and contact coverage must be separately agreed. This public excerpt is not a personalized 10-account sample.

How to read the rows

Example carrier A

Observation: described as a commercial-lines insurer with a claims workflow. Interpretation: high fit for this buyer. Unknown: no verified event role is claimed.

Example administrator B

Observation: described as a third-party administrator in the requested segment. Interpretation: worth review. Unknown: operating model details would need confirmation in real research.

Example vendor C

Observation: described as a solution provider. Interpretation: deprioritize because it is not the target customer. Event presence alone would not change that.

How a team would use the output

Use priorities to decide pre-event outreach, meeting time, and which names to stop researching. Do not treat this excerpt as a personalized 10-account sample, a live dashboard, or proof of attendance.

For ITC-specific commercial terms, see the campaign page.

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